"Later that evening, Ellen remarked to her husband, a tailor, how much easier it would be if she had a pattern to go by that was the same size as her son. There were patterns that people could use as a guide, but they came in one size. The sewer had to grade (enlarge or reduce) the pattern to the size that was needed. Ebenezer considered her idea: graded patterns. The idea of patterns coming in sizes was revolutionary. He experimented, creating heavy cardboard templates; it quickly became evident that the heavy cardboard patterns were not suitable for folding or shipping throughout the country. Ebenezer tried lighter papers and discovered that tissue paper was ideal to work with and much easier to package.
"The first graded sewing patterns were cut and folded by members of the Butterick family and sold from their home in Sterling, Massachusetts. In no time at all, they needed extra space and expanded into an adjoining house. As business continued to grow, they moved into a larger house in Fitchburg, Massachusetts and in one year, set up a business at 192 Broadway in New York City.